Real Estate Photography Pricing Calculator
See exactly how much more your property could earn with professional photos — in seconds. Discover How Fast Professional Property Photos Pay for Themselves.
The UK’s First Property Photography ROI Calculator
Choose your photography package and adjust your property details to see how quickly professional photography pays for itself.
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New Monthly Revenue: £0
Extra Monthly Income: £0
Payback Time: 0
Annual ROI: 0%
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Most hosts earn back their investment within 10–20 days and see thousands in extra annual revenue. Your property deserves to stand out — and the math speaks for itself.
Smart Photography Investment
Real Estate Photography Pricing and ROI Calculator
Professional photographs can make a significant difference in how quickly a property sells and the price it achieves. Good images draw more attention and can lead to higher offers. This page explains the costs of real estate photography and how you can estimate the return on investment from hiring a professional.
Property owners often spend hundreds on professional photography without knowing if it will boost bookings or sales. How much extra income can high-quality photos really generate? Our real estate photography ROI calculator shows you the answer in seconds — no guessing, no complicated formulas.
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% Annual Return
Eg. Property earns £120 per night with a 70% occupancy rate. Expected uplift with professional photos (25% average). Annual extra income: £639 × 12 ≈ £7,668. ROI: (£7,668 ÷ £300 photographer cost) × 100 ≈ 2,556% annual return.
Professional real estate photography is not just a cost. It can reduce the time a property is on the market and increase the price it sells for. By understanding the factors that affect cost and estimating the return on investment, you can make informed decisions.
Use our calculator to see how different packages affect your monthly income and annual ROI.
Calculating Return on Real Estate Photography Investment.
Professional photography is an investment. It can lead to faster sales and higher offers. Without using our calculator, you can manually estimate the return using the following:
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Monthly income before photos. Multiply your average nightly rate by occupancy and the number of days in a month.
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Expected uplift. Studies show that professional photographs can increase rental income by 20 to 40%.
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New monthly income. Multiply current income by (1 + uplift).
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Extra income. Subtract current income from new income.
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Payback period. Divide the cost of photography by the extra income per month.
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Annual ROI. Multiply extra monthly income by 12 then divide by the photography cost and multiply by 100 for a percentage.
Our ROI calculator lets you select a photography package, enter your property details and see how quickly the cost of professional images can pay for itself.
Frequently Asked Questions
How much does real estate photography cost in the UK?
Costs vary depending on property size, location, and photographer experience. Standard packages usually cost between £170 and £450. Packages with extra services like drone photography or 3D tours can exceed £1,000.
What factors influence the price?
Property size, location, photographer experience, quality of service, and extra services affect price. Larger homes take more time and preparation. Some photographers include post-processing in their base price while others charge extra. Our pricing is transparent, and includes the services stated on respective service page
Can professional photography increase rental income?
Yes. Studies show professional photography can increase rental income by 20 to 40%. Properties with professional images often rent faster and may achieve higher sale prices. This is the foundation of our ROI calculator.
How do I manually calculate ROI for property photography?
ROI depends on cost, current income, and expected uplift. Calculate new income: current income × (1 + uplift%). Extra income = new – current income. Payback period = cost ÷ extra income. Annual ROI = (extra × 12 ÷ cost) × 100. If complicated, use our calculator.
Do drone photos add extra value?
Drone photos provide a full view of the property and surroundings. They can increase perceived value, marketing impact and enquiries, which may lead to higher rental or sale prices.
Is a 3D Matterport tour worth it?
3D tours allow virtual walkthroughs. They may increase engagement and reduce time on market, especially for high-end or complex properties.
How many photos are needed per property?
Typical packages offer 15 to 40 images depending on property size. More images allow detailed presentation but increase cost and post-processing time.
Do photographers edit images?
Yes. Standard packages include editing such as colour correction, lens and brightness adjustment.
How long does a shoot take?
Most residential properties take 1 to 3 hours to photograph. Larger or multi-level homes take longer. Time includes setup, photography, and sometimes initial editing.
Can I use professional photos for rental listings?
Yes. Professional images are designed for listings, websites, brochures, and social media. Licensing usually covers commercial use for the property owner.
How soon can I get the photos?
Delivery typically ranges from 24 hours to 3 days depending on package, photographer workload, and editing requirements.
Does location affect price?
Yes. Photographers charge more in central urban areas or remote locations due to travel time and costs.
Should I provide furniture staging?
Staging can improve presentation. Some photographers offer staging advice, but the owner usually manages furniture and decor.
Can I combine services like drone and 3D tours?
Yes. Many photographers offer bundled packages combining standard photos, drone shots, and 3D tours at discounted rates.
How do I select the right photographer?
Look at experience, portfolio, reviews, and services offered. Compare prices and what is included. Choose a photographer who matches the property type and marketing goals.