Should I Hire A Property Photographer?

The rise of online estate agents and short-term rental websites has given landlords unprecedented control over marketing their properties. As the Internet becomes more ingrained in our daily lives, this trend is expected to continue growing, making it increasingly difficult to function without it. The digital age has certainly made our lives easier and reduced living costs significantly, as we no longer need to hire expensive high-street estate agents. However, this also means we lose access to their expertise and guidance.

I embrace this new era and the freedom it brings. Yet, this freedom shouldn’t result in a decline in the quality of online listings, unlike the reduced costs of estate agents. Unfortunately, I often see poorly presented images on various online portals. It seems that little thought has been given to this crucial step, which is vital for attracting quality leads.

While some landlords spend considerable time crafting detailed descriptions of their properties, including trivial details about their neighbors’ gardens, they often neglect to invest in high-quality photographs. The number of online listings is rapidly increasing and shows no signs of slowing down, as more landlords take control of their property marketing.

Hiring a professional property photographer guarantees a level of expertise and image quality that you otherwise wouldn’t be able to achieve by yourself. 

A property interior photographer’s eye foresees the final outcome of the photographs, ensuring any necessary adjustments to the interior or exterior are made during the session, thus saving time and effort.

The cost of hiring a property photographer starts as low as £50. This initial fee is minimal compared to the benefits landlords gain when they secure a tenant or sell their property. However, many landlords seek to avoid this investment. This often results in properties remaining on the market longer than necessary, or viewings not leading to sales or tenancy agreements due to poor online representation. This not only wastes the landlord’s time but also that of prospective buyers or renters.