The Property Misrepresentation Act 1991 was established to prevent misleading or false statements by property vendors or their agents during residential real estate sales in the UK. This law safeguards potential buyers by ensuring that property descriptions are truthful, and any misleading information about the property’s condition or features can lead to legal claims.
The Role of Property Photography in Honest Representation
Property photography plays a crucial role in property advertising. While enhancing images to show a property at its best is common, overly edited or manipulated images that change the property’s real appearance may risk breaching ethical and legal boundaries. At Houses and Properties, we understand that accurate representation is essential. Our images aim to provide a genuine reflection of the property’s actual state without creating a false impression.
Risks of Misrepresentation for Photographers and Estate Agents
Over-manipulation of property images can violate the Property Misrepresentation Act and lead to serious consequences for estate agents and photographers alike. Misleading photographs might give buyers a false sense of the property’s condition, which can result in real estate lawsuits and financial losses.
Balancing Presentation and Truth
At Houses and Properties, we are committed to balancing visual appeal with honesty. We use advanced photographic techniques to enhance images while preserving the property’s true appearance. Ethical representation is at the core of our work, ensuring buyers get a real sense of the property they are considering.
Why Ethical Photography Matters
For us, ethical property photography is more than a legal obligation; it’s about trust. The homes we photograph are not just buildings—they’re spaces where people build their lives. We believe that honest representation is essential in helping prospective buyers make informed decisions.